Our Mission

We are committed to provide our customers with best value in electrical power & lighting solutions, products and services; capitalizing on our qualified human assets and our deep rooted name. We achieve this through utilizing our wide sales and distribution network, our supply chain expertise and our partnership with leading technology providers.

Our Vision

By end of 2016, we will maintain our leadership position in the Egyptian market while focusing on our customers’ needs & aspirations in order to become “The supplier of choice” for them when it comes to power and lighting products and services and we will have established a strong distribution network in Africa & Middle East that will allow us to achieve a similar leadership position in those markets in the years to come.

Our Values

A Company Culture based on Core Values